Croissant

The checkout designed for your luxury business.

Croissant sends you new high-value shoppers and stylists with tens of millions in credit to spend. We maximize your existing ad spend and help fund your growth.

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SimkhaiThe Elder StatesmanAltuzarraJohanna OrtizMansur GavrielmyGemmaHenry BeguelinKirna ZabêteBY FARAREACâllas MilanoAmanuHampdenTerezHaus of BrilliancePrimm'sPIYAMA
Johanna Ortiz

Jordan R. paid $1,295$500 credit, $795 by card

SimkhaiThe Elder StatesmanAltuzarraJohanna OrtizMansur GavrielmyGemmaHenry BeguelinKirna ZabêteBY FARAREACâllas MilanoAmanuHampdenTerezHaus of BrilliancePrimm'sPIYAMA

Shoppers

Who have credit to spend.

Croissant members spend $10K to $25K a year on fashion and beauty. They earn credit back on what they buy and sell, and Croissant Pay lets them spend it with you.

myGemma

Claire B. got $245 credit back10% back on a $2,450 dress

AREA

Maya S. got $100 credit dropTo spend at partner brands

BY FAR

Ava M. got $689 resale payoutSold the Astley Jacket

Products

Built into how you work.

Checkout, Optimize and Capital, each alongside the way you already run your business. Checkouts land in Shopify, alerts in Slack and email, and Capital from $25K to $5M+.

New customers, paid in full.

Croissant Pay orders show up like any other paid order, from customers with credit to spend.

See Checkout

Know your best customers.

We score every customer order and rank your campaigns by the shoppers they bring in.

See Optimize

Cash up front to grow.

We purchase blocks of credit sized to your brand, from $25K to $5M+.

See Capital

From install to live.

Croissant Pay sits beside your other ways to pay, and Optimize comes with it.

  1. 01Install the Croissant AppFrom your Shopify admin, then press Connect to set up your account.
  2. 02Add Croissant PayTo your online checkout, and to your in-store POS if you have one.
  3. 03Go liveWe confirm your setup and switch Croissant Pay on for your shoppers.

Need to know

Frequently asked questions.

  • Croissant Pay is a checkout option that lets 200,000+ luxury shoppers spend their credit at your store.
  • It sits at checkout like Apple Pay, as one more way to pay.
  • Shoppers choose Croissant Pay, pay with the credit in their Croissant wallets, and cover any overage with their card of choice.
  • At the register, the associate reads the customer a ticket number, and the customer pays from their phone in the Croissant iPhone app. Shopify POS brands add the Croissant Pay tile, and for Heartland (the POS provider) we set it up with you.
  • A stylist pulls pieces for a client, and Croissant fronts the pull and pays the stylist's commission. We pay you for the full-price order, and what the client doesn't keep comes back under your return policy.
  • The order shows up in your Shopify from a new customer, and the relationship is yours.

  • Croissant charges 20% of each Croissant Pay order and covers the card processing charges.
  • Shoppers and stylists earn rewards out of that 20%.
  • There are no setup fees, monthly fees, minimums, or commitments, and Optimize is included with Croissant Pay.
  • We pay you in USD to your existing payout account, settled twice monthly.
  • If you need cash sooner, Croissant Capital buys your store credit up front.
  • We pay you full price, and anything sent back follows your return policy.

  • Optimize scores every new customer from 0 to 10 for how good they're likely to be for your brand, from receipts across fashion and beauty brands.
  • It weighs how deep their purchase history goes, how much they buy at full price, and how often they return.
  • It is built to predict lifetime value.
  • Optimize names your VICs (very important clients): every customer at or above your VIC score (8.5 to start, and yours to change), and any notable one, such as an executive, a creator, or anyone with 100K+ followers, at any score. Each gets its own alert.
  • Partner brands share their order histories with us, and Croissant members connect their receipts. That adds up to $9B+ in purchases from 7M+ shoppers. Other brands never see your orders, and we never sell or share your customer data.
  • Optimize connects through one Croissant App on your store. It reads your orders and scores them, and it never messages your customers. Nothing goes to ad platforms. Alerts and recaps arrive by email, and in Slack once you connect it.
  • Your 30-day Optimize trial starts when you connect your store. Once Croissant Pay is live, Optimize stays on. We score your last 60 days of orders when you connect, so your VICs are ready on day one.

  • Capital is a purchase of your store credit, paid up front, like a large wholesale order.
  • From $25K to $5M+, based on your brand's size and revenue. Longer terms, up to four years, mean larger amounts.
  • Start from $25K over a shorter term, and move to a longer one only if it's working for you.
  • You sell us store credit, and you never pay us back. In return, you fulfill orders from our shoppers at full price.
  • Your full-price sales stay at full price, and shoppers pay what they always have.
  • We need Croissant Pay live on your site, and in your stores if you have them.
  • Most brands are funded within 5 to 8 days of signing.

  • Croissant Pay and Optimize are by invite only.
  • Any luxury, contemporary, or premium brand with a Shopify or custom checkout is eligible.
  • Once your invite is approved, you install the Croissant App on Shopify, add Croissant Pay to your checkout, and we switch it on with you once your store is set up.
  • For another platform or a custom checkout, we set up Croissant Pay and Optimize with you.
  • Brands we have already set up get a direct link from our team. To ask for an invite, email sales@croissant.com.

Get started with Croissant.

Install the Croissant App from your Shopify admin. Optimize is included with Croissant Pay, and brands on Croissant Pay can apply for Capital.

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