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Croissant
Capital
Instant, non-dilutive funding for retail
brands—backed by the spending power
of your future customers.

Join Revolve, FWRD, MyTheresa, and
dozens of others using Croissant.
Smart Capital for Modern Retail, Designed with Brands in MindCroissant Capital helps retail brands unlock growth without the burden of traditional financing. Created by operators who understand the challenges of inventory, margins, and scale, our approach blends flexible funding with tools to deepen customer loyalty and drive meaningful revenue.
Flexible Funding
without the
Fine Print
We provide upfront capital in
exchange for store credit—no
interest, no dilution. Use it to
invest in inventory, marketing,
or whatever moves your
business forward.
Smarter
Incentives for
Your Customers
Croissant empowers shoppers
with features that drive conversion
and loyalty—like guaranteed resale
value, bonus credit on purchases,
and the ability to earn rewards by
trading in past items.
Streamlined Shopping,
Built-in Loyalty
Our technology makes it simple for customers to shop, resell items and purchase store credit—driving more transactions and reducing churn, all without complex integrations or hidden fees.
How it Works
1Croissant purchases a large amount of store credit.
2Croissant distributes store credit to its user base via resale payouts and boosted sales.
3Customers spend credit at retailer, spending 2.9× the credit amount on average.
Upfront
Cash
Croissant pre-purchases store
credit from your brand, providing
immediate working capital.
Increased
Revenue
We pay upfront—and our users
spend 2.9x the store credit value
on average.
No Fees.
No Dilution.
This isn't debt or equity.
You keep control.
We drive demand.
Learn More

FAQs