Croissant

You know what a customer costs. We know what they're worth.

We identify your VICs as they check out, against verified purchase history across premium fashion, and grade every channel and campaign on how many it brings you.

Get your snapshotHow it works
Optimize · LiveIllustrative
9.4MEA
Shopper · 09401Recognized
100K+ following · owns 9 luxury peersA gift in the boxFulfillment
7.9AVG
Google Brand · CoreShifted
campaign graded · 12 checkouts this weekBudget +$1,500 next weekMedia
9.1MEA
Shopper · 55369Recognized
owns 8 luxury peers · returns below averageFirst access to the dropCRM
<7.0
3 checkouts · in aggregateGraded
counted in Broad Prospecting's grade
9.5MEA
Shopper · 30849Recognized
owns 9 luxury peers · buys mostly full priceShipping upgrade + a noteFulfillment

Optimize

Customer quality, scored at checkout.

Optimize reads verified purchase history across premium fashion to score each new customer as they buy, and grades the channels and campaigns that brought them.

The receipt panel

Scores come from receipts.

Croissant members connect their purchase history for guaranteed buybacks. Their receipts add up to a verified, cross-brand record of how premium shoppers buy, and when one of them checks out with you, the score is already there.

Receipt items37M+

Line-level purchase records across premium fashion.

Checkouts measured29–55%

The range we observe across live premium brands. Optimize shows yours.

The Croissant Score0–10

Full-price behavior, returns and depth of premium history.

Optimize

Every measured checkout, scored as it happens.

Each new customer scored the moment they buy, not a quarter later in a cohort report.

  • Every shopper scoredEach new checkout scored on arrival. From 7.0 up, the shopper is named with the reasons: depth of premium history, full-price share, returns.
  • Every campaign gradedEach UTM graded by the quality of the customers it delivers.
  • VIC alertsA shopper scoring 8.5 or above checks out and an email tells you the score and the order. In Optimize, the shopper opens with the reasons behind it.
  • Shopper segments that travelScore-built lists exported as CSV, ready wherever your stack lives.
Shopper · 2446689% confidence · 13 verified purchases · 18 months
MEA8.9

Measured

Owns 9 of your peer brandscross-brand breadth
Lifts +
13 verified purchases in 18 monthsactive, recent buyer
Lifts +
Buys mostly at full pricefull-price share · top factor
Lifts +
Returns more than the best buyersreturn rate
Lowers −

Public · labeled

Directoroccupation seniority
Tier 1metro tier
Notablenotability
100K to 1Msocial reach

Most of the score is measured from receipts. The rest is public context, in its own labeled column.

Alerts and recaps

It comes to you.

A dashboard you visit when you want to dig. Optimize reaches you the rest of the time, by email and in Slack once you connect it, so a VIC gets acknowledged while they're still shopping with you.

Email

The weekly read

CroissantApp · Mon 8:00 AM

Last week: 7.4 avg quality, up 0.4 on your 28-day run rate. Campaigns: Cold · Lookalikes ASC 8.1, Evergreen · ASC Sales 5.2, this week's reallocation candidate.
Full read

Email · real time

The VIC alert

CroissantApp · 2:41 PM

9.4 just checked out: new customer, $750, 2 items. Owns 9 luxury peers, buys mostly at full price.
Suggested: shipping upgrade + founder note before it ships.
Mark done

Scoring · Trends

Quality, over time

8 weeks6.2 to 7.4
CSV export

Shopper segments that travel

  • 9.0+ · VICs1,180 · CSV
  • Full-price loyalists2,670 · CSV
  • Lapsing high-value owners920 · CSV

What you do with it

One first order. Every step up is a play your team ran.

Optimize scores both at checkout and flags the one worth compounding. Your team makes each move. Twenty-four months later, they look nothing alike.

Two customers · one first order · 24 months

Today · $750 first order

9.5Top-tier customer
  1. Your CRMHeld out of promo sends
  2. Your CRMFirst look at the new drop, then buys again
  3. Your clientelingTop of the pop-up invite list
  4. EarnedBrings a friend · ~$1,500 basket
2.1Returns the order
  1. Crosses the net-negative line
  2. Source re-graded, your spend shifts away

Figures illustrative · Optimize flags, your team acts

Channels and campaigns

More of your best customers.

Every channel and campaign, graded by how many VICs and high-LTV customers it brings you. Two new customers can hand you the same basket today and very different futures. The receipts say which is which at checkout.

Customer AIllustrative
New · $750 basket · via brand search

Buys at full price and keeps what they buy, most of it somewhere other than you.

9.5

Quality score · 0–10

Category spend~$22,000 a year
Buying behaviorBuys mostly at full price · returns far less than average
Brand breadthOwns pieces from nine premium brands, so a small fraction of their wallet is yours
Customer BIllustrative
New · $750 basket · via broad prospecting

Same basket today. The receipts say the resemblance ends there.

2.1

Quality score · 0–10

Category spend~$1,200 a year · fast fashion
Buying behaviorBuys mostly on markdown · returns most of what they buy
Brand breadthNo premium history. Acquiring them costs you the discount and the return
Campaign quality · avg scoreIllustrative

The spread repeats inside every platform: same reported ROAS, a 4.5-point gap in who actually arrived.

What redirecting it is worth

$75,000a month

Landing on your weakest campaigns · 15%$11,250
Spent on the wrong shoppers, every month11.3× the product that finds it

15% is the median weak-grade share across the premium brands we measure. Optimize shows yours.

The path

Snapshot first. Then it goes live.

You see your own numbers before you pay a dollar.

01 · One click

Install the app

One Croissant app, installed from Shopify. It reads your orders to build the snapshot, and it never messages your customers.

ShopifyConnected
SlackConnected
EmailConnected
02 · Costs nothing

Read your snapshot

A sample of your recent orders, scored: the shoppers worth knowing, named from 8.0.

Shoppers who stood out
j***@gmail.comFrequent, Across brandsDirector · Tier 1
9.1
a***@icloud.comCreator100K+ reachTier 1
8.6
Scores run 0 to 10. Shoppers are shown from 8.0.
03 · Free up to 1,500 orders a month

Turn it on

Every checkout scored live, alerts by email and in Slack once you connect it, segments as CSV.

CroissantApp · 9:42 AM

A 9.4 just checked out.
Owns 9 luxury peers · buys mostly at full price.
Worth a concierge note?

Pricing

Free up to 1,500 orders a month

Your plan follows the average of your last three months of orders, and you can always pick a bigger one. Month to month, and nothing changes unless you change it.

Get your snapshot
LiteFreeUp to 500 orders a month
StarterFreeUp to 1,500 orders a month
Growth$1,000/moUp to 3,000 orders a month
Scale$2,000/moUp to 7,500 orders a month
Pro$3,500/moUp to 15,000 orders a month
EnterpriseTalk to usOver 15,000 orders a month

More products

Also from Croissant.

Croissant PayOptimizeCroissant Capital

Need to know

Frequently asked questions.

Acquisition quality, 0 to 10, from verified cross-brand receipts: depth of premium purchase history, full-price behavior, and returns. A 9 buys at full price and owns pieces from many premium brands. A 2 arrived on a discount and returns half of what they buy.

Lifetime value. Score bands carry realized outcomes from the receipt panel: shoppers who arrive at 9+ repeat within 90 days at 24.5%, against 15.5% for the under-3 band, and they are far likelier to land in your top-value tier. It is a read on the future of the relationship, taken at the first checkout.

Croissant members connect their purchase history for guaranteed buybacks. That network, $5B+ in verified purchases, lets us measure 5M+ premium shoppers against everything they buy across fashion and beauty.

Click Install. It opens in your Shopify admin, you approve, and that is the whole setup. Croissant scores a sample of your recent orders and emails a link to your store's email address, usually within minutes. The snapshot shows the shoppers who stood out, as masked email addresses with their scores. It does not grade channels; Optimize does that once it is on.

Your snapshot comes first and it costs nothing: you read your own numbers before anything is due. Live scoring is free up to 1,500 orders a month and is set by your order volume, the average of your last three months of orders a month: Lite is free to 500 orders, Starter is free to 1,500 orders, Growth is $1,000 to 3,000 orders, Scale is $2,000 to 7,500 orders, Pro is $3,500 to 15,000 orders, and above 15,000 orders it is custom. Everything in the product is included on every plan. It is month to month, you can change plan whenever your volume does, and we never move you ourselves.

One Croissant app on your store. Orders come in and get scored. Croissant never messages your customers, and nothing goes to ad platforms. Shopper segments export as CSV; alerts and recaps arrive by email, and in Slack once you connect it. We set it up with you.

Every customer is scored, and every score is counted. That is what your channel and campaign grades are built from. A customer is named in Optimize from 7.0 up, with the name and email from their order at your store: Optimize names people to celebrate them. Below that line they are listed with their name and email hidden, and they grade the channels and campaigns that brought them.

Your CDP tells you who your customers are. Croissant tells you what they're worth, and who your next ones should be. The scores come from purchases across the whole premium market, which no internal data source can see.

Your snapshot

Start with your recent orders.

Croissant scores a sample of your recent orders and sends a link to the shoppers who stood out to your store's email address, usually within minutes.

Your snapshot costs nothing

Install on Shopify

Opens the install in your Shopify admin. Approve, and your snapshot starts building.

One appThe same Croissant app across everything: the snapshot reads your orders.
Your customersCroissant never messages your customers.
MinutesApprove, and a link to your snapshot goes to your store's email address.

Not the person who installs apps? Send this page to whoever runs your Shopify. The snapshot lands either way. Want an intro first? sales@croissant.com