Meet Atlas.

Create Segment

Launch Campaign

Atlas · Insights

Wholesale → DTC“Identify consumers who own my brand through wholesale but have never purchased direct”

Conquest“Uncover my best conquest prospects — consumers who own peer brands but don't own mine”

Competitive Overlap“Surface consumers who shop at both my brand and my most co-owned competitor”

Top Customers“Discover my most valuable customers by item count and lifetime spend”

Wallet Share“Reveal owners whose share of wallet for my brand declined over the last two quarters”

Brand Loyalty“Identify single-brand loyalists who own my brand and no competing peer brands”

Wholesale → DTC“Identify consumers who own my brand through wholesale but have never purchased direct”

Conquest“Uncover my best conquest prospects — consumers who own peer brands but don't own mine”

Competitive Overlap“Surface consumers who shop at both my brand and my most co-owned competitor”

Top Customers“Discover my most valuable customers by item count and lifetime spend”

Wallet Share“Reveal owners whose share of wallet for my brand declined over the last two quarters”

Brand Loyalty“Identify single-brand loyalists who own my brand and no competing peer brands”

Competitive Shift“Surface my owners who added a gaining peer brand in the last 90 days”

New Acquisitions“Discover consumers who added their first item from my brand in the last 90 days”

Dormant Loyalists“Find owners who haven't added a new item in 6+ months but aren't buying competitors”

Power Users“Uncover owners who also own 5+ peer brands — the most engaged in the category”

At-Risk“Reveal owners inactive for 6+ months who have added peer brand items recently”

Competitive Shift“Surface my owners who added a gaining peer brand in the last 90 days”

New Acquisitions“Discover consumers who added their first item from my brand in the last 90 days”

Dormant Loyalists“Find owners who haven't added a new item in 6+ months but aren't buying competitors”

Power Users“Uncover owners who also own 5+ peer brands — the most engaged in the category”

At-Risk“Reveal owners inactive for 6+ months who have added peer brand items recently”

Modern luxury's most powerful customer acquisition channel.

01 · Start

Start with a cohort.

Wholesale-only ownersExisting fans one nudge from DTC

High-affinity prospectsPeer-brand owners ready to cross over

Fading loyalistsCustomers shifting spend away from you

02 · Ask

Atlas builds the segment for you.

Who owns my brand through wholesale but has never purchased direct? Build me that segment sized and ready to activate.

Atlas

Wholesale-Only Owners — DTC Conversion Targets12,847 members

Create SegmentLaunch Campaign

03 · Compose

Choose your campaign type.

Early Access · Choose Type · Step 2 of 4

Credit OfferDrive new and returning customers with a personalized store credit offer.

Early AccessGive loyal owners exclusive early access to new drops and collections.

EditorialShowcase seasonal styles and editorial content to engaged owners.

AnnouncementShare brand news, store openings, or major updates with your community.

04 · Brand

Your brand, ready to activate.

05 · Send

Preview the email, then launch.

Early Access · Preview & Send · Step 4 of 4

CroissantView in browser

Private Access

First-look at the new drop. Verified VIPs, 48 hours before public launch.

Shop the drop

Back

Launch

06 · Measure

Watch the revenue come in.

Auto-refresh · Live

Revenue · Live

$38,200

Orders

Verified, attributed

New DTC customers

Wholesale → direct

AOV

$1,592

Premium segment

Conversion rate

4.8%

Of segment activated

Open rate

38.6%

Verified delivery

Revenue trend▲ live

How it works

From question to campaign in minutes.

01 · Ask

Start with a question.

Describe the shoppers you want to reach — lapsed VIPs, peer-brand defectors, wholesale-only owners. Atlas surfaces a verified segment in seconds, ready to activate.

Who owns my brand through wholesale but has never purchased direct?

Atlas · Insights

02 · Segment

Create a segment.

Atlas returns the matching cohort in seconds — sized, named, and ready. Every shopper is backed by a real purchase receipt, not a modeled probability, so the segment you see is the segment you can reach.

Create SegmentLaunch Campaign

03 · Campaign

Design your campaign.

You have full control over how your brand shows up. Choose your campaign type, set the creative direction, and approve every detail before it goes out — your brand, your voice, your terms.

Private Access

First-look · Spring drop · 48 hrs early

Shop the edit

04 · Launch

Launch.

One click and the campaign is out the door — through Croissant's verified deliverability network, straight to the shoppers you selected. No schedulers to fight, no engineering to loop in, no waiting on a list pull.

826 verified shoppers · ready

Pricing

Starting at $4,999/month

+ $1.50 per verified send · Month-to-month · Invite only

Verified ownership graph — 120K+ shoppers, 400+ brands
Unlimited audience exploration and saved cohorts
Your brand identity applied on every send — logo, palette, voice
Receipt-verified attribution: revenue, AOV, conversion, open rate
Deliverability + sender reputation managed by Croissant
Direct line to the Atlas team — no support tiers

Apply for consideration

Frequently asked questions.

Q. What does Atlas actually do?

A. Atlas reveals the verified owners of your products — and your competitors' — and lets you reach them directly. It's built on the only receipt-verified cross-brand ownership graph in luxury fashion (120K+ shoppers, 400+ brands, $1B+ in verified retail purchases).

Q. How is this different from a CDP?

A. Your CDP tells you who YOUR customers are. Atlas tells you who your COMPETITORS' customers are — and how to reach them. Atlas delivers net-new identified prospects no internal data source could see.

Q. Why is Atlas invite only?

A. Every shopper inbox is sacred. Atlas Engage is a curated, rigorously vetted list of brands — we protect our shoppers from the spam-volume problem that plagues other channels.

Q. What does it cost?

A. $4,999/month platform fee plus $1.50 per verified send. No minimums, no caps, no contract.

Q. How long does it take to get started?

A. Once approved, you're live in minutes. There's nothing to install, no engineering lift, and no integration to maintain — Atlas runs alongside your existing stack.